Best SEO Tools for 2021

SEO Tools for 2021 Semrush, Hubspot and Moz

Here is a list of SEO Tools that are recommend for 2021



What is SEMrush?

Semrush is a platform that will help you boosting your visibility on the internet. It has many tools that will help every digital marketer get the job done. Semrush has helpful tools such as SEO Tools, PPC Tools and SMM, as well as content marketing to name a few. 

Get a list of improvements for your website for free in less than 5 minutes!

If you truly want to improve your SEO strategy, then check out Semrush. Semrush‘s all-in-one-digital marketing tool helps make our jobs as marketers easier to deliver superior results…so that is why it is our favorite tool for 2021! 

Grow your online visibility. From just one platform.


The Semrush platform can help with:

  • Keyword search
  • Position tracking
  • Identifying backlink opportunities
  • SEO audit
  • Social media
  • Content marketing
  • Advertising

…And the list goes on! Semrush offers a free 14-day trial to explore their award-winning tools, but to unlock the tool’s full benefits you will need to upgrade to their paid subscription. SEMRUSH experience can land you a job in digital marketing. SEMRush academy offers high quality courses that are created by experts in the field.


HubSpot is a crucial tool for executing a stellar inbound marketing strategy with easy to use features to help run automated campaigns at large scales. At CLIXPLUS, we use HubSpot to cover all of our bases when it comes to growing a business-  from their CRM and CMS hubs to their drip campaign templates for email marketing. You can even build landing pages customized to fit your company’s needs. HubSpot also provides important KPIs to review with their new and improved analytics marketing and sales tools. 

If you’re looking to master inbound marketing, HubSpot Academy offers a vast collection of free online certification courses that you can find on their website. These courses provide thorough information to create digital advertising campaigns that convert, so take advantage of them!


With Moz, you can easily perform website audits, keyword research, and monitor your search engine rankings. Moz provides a free domain SEO Analysis Tool and a free 30 day trial to use their main Moz Pro SEO tool.  No rush learning these tools. You only rush learning if you are need a quick seo tool to get by. We recommend you taking your time selecting the right SEO Tool and not rush and purchase a service or pay upfront. Most of these Search Engine Optimization tools offer money back guarantee and some of them offer trial period.

We highly recommend using the MozBarChrome plugin, which delivers instantaneous website metrics while viewing any page or SERP.


Similar tool to SEMRUSH, however it is more SEO focused.

Most jobs in Digital Marketing require some SEO Tools like SEMRUSH and Ahrefs in order to land good jobs


Consider learning these tools using their academy. we highly recommend Hubspot and Semrush academies

Google Analytics

Google Analytics is an obvious choice to add to our list! Initially, working with Google Analytics may seem a bit advanced but take the time to learn how to work through its full capabilities since this tool will help you better understand how users are engaging with your site.

Complementary courses to help navigate the beneficial tools of this platform can be found through Google Analytics Academy. We recommend looking through these free courses to use Google Analytics to its full potential to help your business.


Canva is a hot new graphic design platform that allows you to create professional graphics with no design experience needed. We love Canva because it’s very user-friendly and has great social images, CTA buttons, and infographics – all for free. Canva also offers a large selection of templates for social media, logos, and sophisticated fonts to bring your project to the next level. This is a perfect design tool for companies who have limited access to more advanced resources like Photoshop or InDesign. 

Screaming Frog SEO

Screaming Frog is an easy-to-use SEO crawling tool that provides important SEO-related data about your site that you can download and reference at any time. This tool covers everything- from basic on-page SEO elements to more advanced insights like HTML, CSS, and Javascript.

We like to utilize Screaming Frog to help identify and fix any site errors that may be impacting SEO. Combine Screaming Frog with Moz or Google Analytics for a comprehensive SEO snapshot. 

Every digital marketer needs Frase in their back pocket. Frase is an awesome content optimization tool that uses AI to provide insights that can help amplify search visibility and web traffic. Their tool will help you cut out time from the process of researching and creating relative content. 
Frase uses AI to:

  • Identify the best subjects for your content by scanning top search results for your targeted keywords
  • Scan existing content against competition for targeted keywords to recommend any topics to cover on your site
  • Generate summaries of the content researched in seconds 

Frase provides a comprehensive list of related topics, headers, FAQs, statistics, recent news and other interesting facts that you can incorporate into your content to build a powerful piece. Frase is a paid tool, but offers a free product demo so you can test it out before committing. 


BuzzSumo is a research and monitoring tool that can help identify trends

around specific topics. Their online tool helps generate social media and blog content, monitor website and content performance and identify influences who may be strategic partners for your brand. Though BuzzSumo is a paid tool, you can register for a free 30-day trial to test it out with no obligation.

Structured Data Testing Tool 

If you’re leveraging structured data on your website, the Structured Data

Testing Tool is an absolute must. With the click of a button, this free Chrome extension tests the structured data on any webpage. Use this testing tool to guarantee your web pages are properly marked up, or gain some insight into how you compare to competitor’s schema markup.

Detailed SEO Extension

The Detailed SEO Extension is a favorable option if you’re looking for a quick SEO snapshot on any webpage. This free Chrome extension generates important SEO data in seconds to uncover any page’s title tags, meta descriptions, schema, and internal links. Use this data to assure your pages are optimized judiciously.


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