Think of SEO and Local SEO as two different tools in your toolbox. SEO helps you build your website so that more people can find it when they use search engines like Google and Bing. Local Search Engine Optimization helps you make sure people in your area can find your store when they are looking for what you sell.
So, imagine you have a Mobile Shop. If someone types Mobile Store into Google, they might see hundreds of results from all over the world. But if they type “Mobile store in Dubai”, they will see a smaller list of stores that are close to them. That’s what Local SEO does – it helps you show up in search results for people who are looking for businesses like yours in their area.
In short, SEO helps you reach more people online, and Local SEO helps you reach more local customers.