As most of us have learned How SEO is the cornerstone of Digital Marketing,If a business wants to gain exposure online by new customers, Search Engine Optimization (SEO) is the recipe. SEO is a marketing formula to increase your visibility on search engines, like Google and Bing, so that more people can find you.
By placing you higher on the search results list and for wider search criteria, SEO Services By placing you higher on the search results list and for wider search criteria, SEO Services and SEO and SEO Specialists bring your website more traffic and your business more customers. For this reason, SEO is a vital part of any business’ marketing strategy. We have compiled 4 of the main SEO Services types offered by agencies nowadays.
Here are the 4 Main Types of SEO
● On-Page SEO: Optimizing web page elements, such as written content, keywords, and user experience (UX)
● Off-Page SEO: Improving external factors, such as backlinks, social media presence, and reviews
● Technical SEO: Improving the mechanics and structure of your site for Google bots and web crawlers to better interpret your data
● Local SEO: Optimizing your search exposure for the specific area your business is located, especially for brick-and-mortar stores
How do you use each SEO type?
On-page SEO, like it sounds, uses the elements on your webpage to maximize the quality and user experience. The key skill here is identifying keywords that are relevant to your products, services, or industry and that relevant customers would put in the search box.
In practice, this means using keywords to create high-quality website content and write useful blog posts that encourage visitors to return to your website. Google’s algorithm recognizes return users and the length of visit to measure your websites’ usefulness and likeability.
Here’s How to use On-Page SEO:
- Research and identify keywords relevant to your business that have a high search volume
- Create content that is specific to the headlines and main keywords you use
- Internally link between your own content to encourage more page use. Balance this with links to trustworthy external sources.
Off-page SEO occurs, well, off of your web page. The quality of your webpage is also ranked by the quality of your social media presence, how and if other trusted websites refer to you, and the reviews your customers have left for you on Google.
Building backlinks from other trusted and relevant websites is very important for Google to recognize your business as legitimate and authoritative. The higher Google ranks those websites, the more impactful the relationship to yours will be. It also drives new organic traffic from those websites.
Here’s How to use Off-Page SEO
- Publish content on other websites or news release platforms
- Attain listings in local or industry-related directories
- Build up your social media accounts and link your posts to new blog posts
- Encourage or incentivize your customers to leave you a review
Technical SEO is about optimizing all of the behind-the-scenes features that make your website run smoothly and makes it easier for search engines to read your data. Search engine algorithms use bots to crawl through your website, interpret, and index your pages of information.
The most direct way to do this is by creating an XML sitemap. This will make it easier to structure your data and organize your content pages for web bots to crawl through. Now that most searches are done on cell phones, Google has also updated its algorithm to rank based on your webpages mobile accessibility. Thus, updating the mobile version of your website is now one of the most important things you can do.
Here’s How to use Technical SEO :
- Improve your page speed
- Fix broken links
- Improve XML sitemap accessibility
- Build your website to be mobile-friendly and accessible
Local SEO will optimize your websites search exposure for the specific areas you are located or wish to serve. A local cafe that wants to easily be found in their town for coffee can improve their search results for their geographic area. Part of this strategy includes improving your ranking in the Google Maps feature.
Here’s How to use Local SEO
- Update your website’s content to make use of keywords specific to your location, such as city, district, or region
- Build back links to your website through local business directories and organizations, such as a Chamber of Commerce
- Create your Google business page listing for each of your business’ locations.
- Connect your listings across all channels and sites so web crawlers can easily link them together
Other Types of SEO:
● Mobile SEO: Improving the viewability and accessibility of your website on mobile devices, smartphones, and tablets appeals to Google’s and Bing’s algorithms
● so ask us about our SEO training and consulting services: Optimizing on-page elements and creating specific data for each product of your online ecommerce store
● Content SEO: Creating content that search engines understand, provides useful information, and prompts interaction from readers
● International SEO: Improving the accessibility of your website for other languages and countries drives traffic from all over the world
SEO Company Pro is the expert SEO choice for Egypt.
We’ve got your online marketing covered. SEO Company Pro has 35+ years experience in marketing for every industry. Our SEO experts help good people grow their businesses by increasing online presence and search engine ranking. SCP is an SEO Agency that perform SEO Audit for all their clients as a part of hollistic Digital Marketing Services. Our professional seo services quality speaks for itself, as we focus on conversion rates and consider it as the end goal. Our servcies include quality themed link building, , content marketing and finally general brand awareness.
All of our SEO campaigns include in-depth website analysis, primary keyword research, on-page content creation, and back-link building. Using our exclusive professional SEO software tools and databases, SCP’s SEO services improve your website’s ranking in search results to increase traffic and grow your brand.
Online Marketing Powerhouse
Clutch.com named SEO Company Pro one of the best SEO companies in Egypt.
That’s because we do so much more than Search Engine Optimization. We create a custom digital marketing strategy targeted at your specific audience.
We can take the plate off your hands, or we can enable you to enact these strategies yourself. You know your business's needs best, so ask us about our SEO training and consulting services.
SEO Services for every City in Egypt
We’ve grown businesses all over Egypt - in Cairo, Hurghada, Sharm El Sheik, Dahab, Alexandria. Whether it is increasing local clientele, attracting from all over Egypt, or expanding internationally - SEO Company Pro has done it. And we want to do it for you, too.
Do you have a real estate company, clothing store, law firm, product, or cafe? Let’s put it in front of thousands. Let’s optimize your website, Facebook page, and search engine results presence to take your business to the next level. Let’s use SEO to show your business to the world.